Big Swings or Small Steps
I’m writing this at 31,000 feet in the air, leaving a conference in Las Vegas and heading to another one in Washington, DC. If you’ve been reading Balanced Business recently, you might know how much I enjoy a good airplane analogy. (Not yet? Read here.) The airplane is a good time for thinking. Right now, […]
Unlocking Freedom in a Business by Making Two of the Hardest Decisions
I’ll be quite honest. This one feels a bit uncomfortable to post and share. Because I am talking about some things that are not nice and happy things. However, they are very real things when you are operating a business. And a lot of people say that growth is uncomfortable. I started this newsletter to […]
Your Greatest Marketing Tool…TL;DR: It’s not social media and trying to go viral.
Do you really know what you are selling, pitching, or even trying to market to grow your business or move the needle up and to the right? Many times, I have seen the largest companies – the ones who look really successful on paper – unable to answer this question. All too often, with our […]
Your business is an airplane
There you are, peacefully piloting a 747 at 30,000 ft. Suddenly, your right engine goes out. What do you do? I have no idea because I’m not a pilot. 😂 But you’re sure as heck not worried about reading this newsletter. More than likely, you have a backup plan when things get shaky within your business, […]
I’m about to ask you an odd (but powerful) question
Too many people (accidentally) leave their life up to fate. There’s no clear direction on where their life is going. On the outside, things often appear great—with the bottom line up and to the right. We create this version of ourselves that we think lines up with what “others” expect from us – those “others” […]