From better to different: marketing in 2025
A presentation for the Home Furnishings Association
How to create your super compelling mission statement
Last week, we opened up the idea of having a mission that’s more than just a “statement”—a mission that serves as the foundation for everything your business stands for and does. This week, let’s go a little deeper. How do you turn that mission from words into a powerful guide that actually inspires your team? […]
Why Your Strategic Planning Isn’t Working (and How to Fix It!)
Whether you’re leading a team, an entire organization, or your own business, you’ve probably spent plenty of late nights strategizing and trying to push the needle forward. But despite all the effort, sometimes the growth just doesn’t seem to match up. Here’s why: before any strategy can take root, you need something even more foundational—a […]
Cut Through the Confusion, Because it’s Killing You.
Ever felt like “confusion” is just this cozy blanket we wrap ourselves in? I get it—running a business, or moving a team forward sometimes feels like standing in the middle of a thousand shiny distractions, each pulling you in a different direction. Here’s the thing: that confusion? Sometimes, it’s just a mask for something deeper. […]
Don’t be another small business statistic
Running a business (or a department within your company) is no cakewalk. It can feel like juggling a dozen tennis balls, and some days, maybe they’re all up in the air at once and flying to every single corner of the tennis court. At the end of the day, you often realize you are that ball […]
Dare to be different.
I had just landed a gig at a tech company as a product marketing director. Fancy new title, fancy new office, fancy new salary. I was over the moon, excited about the possibilities. Two weeks into the gig, the company’s tech failed on a really important day. What started as a tech failure quickly turned […]
The Corporate Communications Two-Step Shuffle and How to Navigate Its Silliness
Picture this: It’s Monday morning, and your manager drops by your desk with a vague directive to “make the PowerPoint more dynamic.” Suddenly, you’re on a wild goose chase, googling “how to make a slide pop,” while wondering if it’s your career or the slide deck that needs a makeover. Sound familiar? Watch this and […]
4 ways to unplug and stop obsessing about work…
I know you’ve been there. It’s 4 am. You woke up. Your mind is racing. All. These. Ideas. Amazing Ideas! You are going to take on the world! Maybe you are thinking through your talking points, and thinking about how you will nail that presentation in a few days and get the sale. Maybe you […]
The Definition of Success
Success is not defined by the number of meetings you have on your calendar. It is defined by how happy you are. And that is relative to each of us as individuals. I am going to go out on a limb here and guess that none of us is going to lie on our deathbed […]
The #1 Secret to Sustainable Growth
Every business aspires to grow—whether it’s expanding its reach, increasing revenue, or building a stronger brand. But what if the key to truly sustainable growth isn’t just about hitting targets or expanding your market share? What if it’s something deeper, more foundational, and often overlooked? Trust. We have to place it in the hands of […]