Last week, we opened up the idea of having a mission that’s more than just a “statement”—a mission that serves as the foundation for everything your business stands for and does.
This week, let’s go a little deeper. How do you turn that mission from words into a powerful guide that actually inspires your team?
Because here’s the reality: most mission statements don’t inspire anything. They’re stale, overly complicated, and end up as more of a wall decoration than a rallying cry.
What you need is a Mission Guide—something that tells every person on your team exactly what you’re here to accomplish, by when, and why it matters. It’s a mission with muscle.
Here’s how to build a mission that gets people fired up:
- What will we accomplish? (X)
- By when? (Y)
- Why does it matter? (Z)
For example: “We will increase our revenue by 20%, reduce costs by 10%, and launch a new product line by July 31st because we believe in delivering quality solutions that make our customers’ lives easier.”
This framework—X by Y because of Z—turns a passive statement into a real guide. It gives your team clarity, purpose, and a shared focus that can be felt in every decision they make.
Your action plan for today:
- Try drafting your Mission Guide using the “X by Y because of Z” formula.
- Compare it to your current mission statement. Does it feel sharper, clearer, and more motivating?
- Hit reply and let me know what you come up with—I’d love to hear your mission in action.
A mission with meaning creates momentum. When every team member understands the “why” and “how” behind what you’re doing, that energy flows into every part of your business.
Keep soaring,
✌️🤗❤️ Taylor
P.S. Want some help creating a mission that energizes your entire team? DM me for a discovery call, and we’ll build a roadmap that aligns everyone on your leadership team from the ground up.
